Privacy Policy

1. Important Information and Who We Are

Purpose of this Privacy Policy:

This Privacy Policy provides information on how Blue Wizard Entertainment Ltd. collects and processes your personal data through your use of this website, including any data you may provide when you register an account, make a deposit, play the "Blue Wizard" game, or sign up for our newsletter.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data.

Data Controller:

Blue Wizard Entertainment Ltd. is the data controller and is responsible for your personal data (referred to as "we", "us", or "our" in this Privacy Policy).

Data Protection Officer (DPO):

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the DPO using the details below:

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data: Includes first name, last name, username or similar identifier, marital status, title, date of birth, and gender.
• Contact Data: Includes billing address, delivery address, email address, and telephone numbers.
• Financial Data: Includes bank account and payment card details (note: we only store truncated card numbers and payment references, never full payment card details which are handled by PCI DSS compliant payment processors).
• Transaction Data: Includes details about payments to and from you, and other details of products and services you have purchased from us, including your betting history, deposits, withdrawals, and game play records for "Blue Wizard" slot.
• Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data: Includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
• Usage Data: Includes information about how you use our website, products, and services, such as pages visited, game sessions, time spent on the "Blue Wizard" game, and interaction with game features.
• Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.
• Special Categories of Personal Data: This includes information about your health (e.g., if you disclose a gambling problem and request self-exclusion or support). We only process such data with your explicit consent or where strictly necessary for reasons of substantial public interest (e.g., responsible gambling obligations) and in accordance with UK data protection laws.
• Aggregated Data: We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature or game mechanic in "Blue Wizard".

3. How Your Personal Data is Collected

We use different methods to collect data from and about you, including through:

• Direct interactions: You may give us your Identity, Contact, Financial, and Profile Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
  • Apply for our products or services (e.g., creating an account to play "Blue Wizard").
  • Make a deposit or withdrawal.
  • Enter a competition, promotion, or survey.
  • Give us feedback or contact us for support.
  • Set responsible gambling limits or self-exclude.
• Automated technologies or interactions: As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookie Policy for more details.
  • Gameplay data for "Blue Wizard": We collect data related to your game sessions, including bets placed, wins, losses, bonus feature triggers (e.g., Fire Blaze Respin Feature, Free Games Feature), and overall game activity. This data is essential for game operation, account management, and regulatory compliance (e.g., RTP verification).
• Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below:
  • Technical Data from analytics providers (e.g., Yandex.Metrica, as detailed below), advertising networks, and search information providers.
  • Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.
  • Identity and Contact Data from data brokers or aggregators.
  • Identity and Contact Data from publicly available sources (e.g., electoral roll, company registers) for identity verification and anti-money laundering (AML) checks.
  • Information from responsible gambling organisations if you have registered with them (e.g., GAMSTOP).

4. How We Use Your Personal Data and Our Lawful Bases

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.
• Where you have given explicit consent to the processing.

5. Marketing Communications

We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing. Learn more about our bonuses and promotional offers available to players.

Third-party marketing:

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out:

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at [email protected].

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase, game play, or other transactions.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.

7. Disclosure of Your Personal Data

We may share your personal data with the parties set out below for the purposes outlined in Section 4.

• Internal Third Parties: Other companies within our group acting as processors or joint controllers and providing IT and system administration services and undertaking leadership reporting.
• External Third Parties:
  • Game Providers: Playtech and Rarestone Gaming, our game developers and providers. They process data related to your gameplay for game operation, integrity checks, and performance monitoring.
  • Service Providers: Acting as processors who provide IT and system administration services, payment processing, data analytics, and customer support. Our payment processors are PCI DSS compliant.
  • Professional Advisers: Acting as processors or joint controllers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
  • Regulators and Other Authorities: The UK Gambling Commission (UKGC), the Information Commissioner's Office (ICO), and other regulatory bodies, governmental authorities, and law enforcement agencies who require reporting of processing activities in certain circumstances, or for the purposes of preventing fraud, money laundering, or responsible gambling.
  • Fraud Prevention and AML Agencies: Organisations involved in verifying identity, preventing fraud, and combating money laundering.
  • Responsible Gambling Organisations: Such as GAMSTOP, to facilitate self-exclusion and provide support.
  • Affiliate Partners: If you have clicked on an affiliate link to reach our site, we may share anonymised or pseudonymised data with our affiliate partners to track referrals and calculate commissions. This is done in compliance with advertising transparency requirements (e.g., ASA guidelines) and does not involve sharing your directly identifiable personal data unless you have explicitly consented.
• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

8. International Transfers and Yandex.Metrica

We primarily store and process your personal data within the United Kingdom and the European Economic Area (EEA).

However, some of our external third parties, including our analytics provider Yandex.Metrica, are based outside the UK and EEA, so their processing of your personal data will involve a transfer of data outside the UK/EEA.

Whenever we transfer your personal data out of the UK/EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Information Commissioner's Office (ICO).
• Where we use certain service providers, we may use specific contracts approved by the ICO which give personal data the same protection it has in the UK (e.g., International Data Transfer Agreements or Addendums to Standard Contractual Clauses).

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK/EEA.

9. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. This includes:

• Encryption: Using SSL/TLS encryption for data in transit.
• Access Controls: Restricting access to personal data to employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.
• Regular Audits: Conducting regular security audits and penetration testing.
• Data Breach Procedures: Having procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

• Gambling Regulations: We are legally required to retain certain customer information and transaction records for a minimum of five years from the date of the last transaction or account closure, in line with AML and UKGC regulations.
• Responsible Gambling: Data related to responsible gambling interactions (e.g., self-exclusion, deposit limits) may be retained for longer periods to ensure player protection.

In some circumstances, we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

11. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

If you wish to exercise any of the rights set out above, please contact our DPO at [email protected].

12. Complaints

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

13. Third-Party Links

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the Privacy Policy of every website you visit. This is especially important when you navigate to online casinos where you might choose to play the "Blue Wizard" game for real money, as their data handling practices will apply. For more information about playing with real money, see our UK real money guide.

14. Changes to This Privacy Policy

We keep our Privacy Policy under regular review. Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes. This policy was last updated on the date specified at the top of this document. You can also review our terms and conditions for additional information about our service agreements.

15. Responsible Gambling & Player Protection

Blue Wizard Entertainment Ltd. is committed to promoting responsible gambling and ensuring a safe and enjoyable environment for all our players. We understand the risks associated with gambling and are dedicated to providing tools and support to help you manage your play.

We process certain personal data (including your gameplay data, deposit history, and withdrawal patterns) to identify and monitor for potential problem gambling behaviours. This processing is based on our legal obligation to protect vulnerable players and our legitimate interest in maintaining a responsible gaming environment, in accordance with UKGC regulations.

We may use this data to:

• Identify players who may be at risk.
• Offer responsible gambling tools (e.g., deposit limits, reality checks, time-outs, self-exclusion).
• Provide information about problem gambling support organisations.

For more information and access to responsible gambling tools and resources, please visit our dedicated Responsible Gambling page.